Are you a trainee or an experienced writer looking for quick ways of getting freelance writing clients? I’ve good news for you.
You can easily get clients through social media, particularly through Facebook groups for freelancers.
Before I share specific strategies you can use to win clients on these platforms, let’s first share a few local and foreign groups that connect freelance writers and potential employers.
Local groups
- Online Article Writers Kenya (100k members)
- Kenyan Online Freelancers (5k members)
- ACADEMIA RESEARCH WRITER (Original) (100k members)
- Online Academic Writers Kenya (150k members)
Foreign groups
- Content Writers Needed (200k members)
- Content Writers (200k members)
- Freelance Copywriters & Content Writers (60k members)
- Content Writers & Bloggers (64k members)
- Content Writers and Freelancers (142k members)
Tips for getting clients through Facebook groups for freelance writers
1. Update your Facebook profile
Your Facebook profile is a powerful tool when looking for direct clients through Facebook groups. So you’ll need to use your Facebook profile to talk about what you do.
Here are some quick tweaks that will help you attract more clients:
Make the most of your cover photo. You can use a Canva template to design a professional cover photo that includes what you do, the results you get, and a call to action. Tell potential clients the next step once they find your profile. Do you want them to drop you an email, visit your website or connect with you?
- Update your profile photo: Make sure your profile photo is of just you, with no group or family photos. Make sure the profile photo is clear, and the face is smiley.
- Complete your bio: This is a short space below your profile photo. Update what you do and include a call to action.
- Update intro area: Fill in the intro sections and include links to your other social media channels and website.
2. Tidy your content
It is okay to share personal content but make sure most of the posts you share on your profile are related to what you do. The rule of thumb is to ensure your posts are relevant to clients scrolling through your feed.
3. Be an active participant
Don’t be a silent follower. Potential employers will ignore you silently. In fact, 95% of employers are likely to prefer writers whose names ring a bell.
The only way to get known and seen after joining various Facebook groups is to become an active participant. You become active by sharing your expertise and knowledge in your industry.
Various Facebook groups have admins and moderators who dictate the type of posts you can share. So make sure to adhere to their rules all the time.
For Facebook groups that allow members to share content freely, you need to stick to the 80/20 rule. You can use 80% of your to share useful tips and 20% of your time to promote your freelance writing services (ask for a job).
Besides sharing your content, comment on other posts, answer questions asked by other members or provide support whenever you can.
4. DM like a pro
Avoid “hey” or “hello” kind of greetings when reaching out to potential employers through private messages. If you expect a positive response, address your contact by their names and establish a connection before you ask for a job.
For instance say, “Hello, Bishop Nyams. I hope you are doing fine today.”
Also, ensure your private message is free from grammar/spelling mistakes. A potential employer will not take you seriously if your message contains grammatical or spelling mistakes.
5. Be specific when asking for a job
Make your post short and straightforward. People don’t have time to read 400 words posts.
Specify your skills and area of specialization when asking for a job through DM or posting in various Facebook groups for freelance writers.
Instead of saying, “I can manage multiple projects/work,” specify the type of project you can handle.
For instance, you can say, “I can handle multiple articles and blog posts in different niches, including technology, cryptocurrency, and health.”
6. Tell your clients how you can help them
Also, be specific on how you can help the client. For instance, most employers you will find on local Facebook groups are not the final clients. They are sub-contractors.
So instead of saying, “I can deliver valuable results,” Specify those results. Say, “I can deliver well-researched, plagiarism-free SEO articles.”
7. Avoid pseudo accounts
Avoid pseudo accounts when reaching out to potential employers through DMs or when joining various Facebook groups for freelancers.
What are you hiding from people you are seeking help from? Potential employers are likely to ignore writers who hide their identities. No one would like to work with ghosts.
8. Don’t beg for a job.
Don’t tell potential clients to give you a job because your landlord is about to evict you. Most clients are likely to ignore you.
Those are a few strategies that can help you win clients through Facebook groups for freelancers. If you have any specific strategy that works for you, please share it in the comment section below
