My friend Mark Kihu said that we should avoid rhetorical questions saying that this is elementary writing. He didn’t say where and when to avoid rhetorical questions. Is it when writing blog posts, product reviews, product descriptions, sales pages, white pages, press releases, or brochures?I won’t go with the blanket ban of rhetoric questions. These are my thoughts.Using a rhetoric question especially when writing BLOG POSTS is NOT elementary writing. You need to make your blog post as engaging as possible. So, one of the best ways to connect with the reader (engaging with the audience) is by asking a random rhetoric question.For instance, when writing a blog post about “Benefits Of Working Online As A Freelancer” … You can start like.. Do you know that an estimated 59 million work as freelancers in the United States? This is equivalent to 36% of the country’s entire workforce. The number of freelancers in the US is continuously growing and is expected to exceed 90.1 million by 2028. In case you’re wondering what’s attracting those huge numbers in freelancing……These are more tips about using rhetoric questions on blog posts”
- Use rhetoric questions when writing blog posts and any marketing copy
- Don’t fall prey to the rhetorical question trap from time to time. Use it in the introduction, particularly in the opening sentence
- Try to incorporate interesting statistics or facts in your questions. The reader will be intrigued with the information and desire to read more.
- Filling your blog posts with questions can look like filler content that doesn’t add any real value to the article itself.
- Turn your rhetorical questions into statements instead.
There are hundreds, perhaps thousands, of writing guides out there. In my opinion, always try to match your clients’ writing style. If your client’s blog adopts a conversational style, follow exactly thatLet’s keep grinding